Infusing your marketing and fundraising with more creativity
John Lepp, Partner and Creative Director at Agents of Good
Date: Thursday, February 23, 2023
Time: Networking from 8:15 AM, session 8:30-9:30 AM
Venue: This meeting will be virtual. A Zoom link will also be emailed to PAFN members the day prior to the meeting.
Registration: Not a PAFN member? Register here
This session takes a long, deep and emotional look inside the hearts and minds of your donors and shows you how minor deviations from the status quo can give you major results! We will examine the foundation of excellent and successful fundraising appeals, throw down the problems with branding and professionalism in our sector, talk about how storytelling just isn’t as important as you are told, getting donors talking to you, showing and sharing gratitude and even a look at legacy giving… this a classic "buffet" session … has a bit of everything and promise you’ll leave very full!
During this session you will:
• Learn about the key fundamentals of successful direct marketing and direct response
• How to make sure your appeal gets looked at and given too
• Close to 100 tips, tricks and tactics to raise more money today and tomorrow
• Ideas on how to flourish creatively and make your charity your donors favourite.
John Lepp, author of Creative Deviations, is a direct response, marketing and graphic design expert with almost 25 years of experience working with charities around the world to help them tell better stories and to inspire donors to give, both online and offline. He is a respected and coveted international speaker who has traveled the world helping fundraisers be more “human” and “vulnerable” to these other amazing humans we call donors.