Beyond the Overhead Myth: Reframing Donor Conversations Around Sustainability

Beyond the Overhead Myth: Reframing Donor Conversations Around Sustainability

Karen August, Strategy & Communications Specialist

Jen Cureton, President & CEO of the Canadian Parks Council

This is a hybrid event.

This engaging discussion will delve into how fundraisers and nonprofit leaders can effectively communicate the true cost of delivering impact, moving past the outdated belief that donors are unwilling to support “overhead.”

Key Topics

• Enabling donors to emotionally connect with the essential behind-the-scenes work that enables impact

• Highlighting “invisible” investments such as staff, systems, and evaluation, making them visible and significant

• Empowering boards and teams to confidently discuss full-cost funding

• Assisting emerging professionals who may find this topic challenging

• Imagining what a sustainable, trust-based funding culture might look like

Board Engagement Promotion

We’re also promoting Board participation in this session and adding a fun incentive!

• A $25 gift card draw for Board members who attend (in person or online)

• A $25 gift card draw for PAFN members who bring a Board member along

About Karen

Karen is a Strategy & Communications Specialist with over 20 years of nonprofit leadership experience, renowned for her skill in transforming strategy into clear, compelling storytelling.

About Jen

Jen is the President & CEO of the Canadian Parks Council, with more than two decades of experience in fundraising, communications, and organizational leadership within the nonprofit and public sectors.