From Data to Decisions: Using Your Donor Data to Drive Strategic Fundraising

From Data to Decisions: Using Your Donor Data to Drive Strategic Fundraising

Meghan Moloney, Communications Coordinator at Fourcast & Board Director of Lakefield Animal Welfare Society

This is a hybrid event.

This engaging discussion will explore the utilization of donor data to enhance strategic and effective fundraising efforts.

Key Topics

• The GOGO Principle: Good In, Good Out (or Garbage In, Garbage Out for messy CRMs)

• Maintaining a clean database with proper procedures and policies

• Getting Creative: Turn data querying into an art form

• Segmentation and Targeting: Use data to enhance donor relationships without complexity

• Utilize dashboards and reports for staff and board insights

About Meghan

Meghan Moloney is a communications and fundraising professional with 17 years of experience in the non-profit sector. Meghan has worked with a wide range of organizations including Right To Play International, Special Olympics Canada, North York General Foundation, Peterborough Regional Health Centre Foundation, and YWCA Peterborough Haliburton, and has previously volunteered with the Peterborough Dragon Boat Festival and the Women's Business Network. She has been certified as a CFRE since 2021. Meghan currently works full-time as Communication Coordinator at Four Counties Addiction Services Team (Fourcast) and serves as a member of the Board of Directors for the Lakefield Animal Welfare Society (LAWS).